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Visit this Site: PML Products CD-ROM
View Demos: Application Demos
The Client
Power Measurement is a leading provider of Enterprise Energy Management Systems for energy
suppliers, service providers, and large consumers.
The Situation
Being a maker of Enterprise Energy Management Systems may not always be perceived as the most
glamorous of industries. Power Measurement needed to better educate potential clients, and indeed
the public, on what kind of company it is and what it offers.
Screenshots of PML Product CD-ROM
The Solution
Netimage Media applied an effective multiple-medium approach to the problem. The first stage was
the development of a fully interactive CD-ROM displaying Power Measurement's company, products, and
services. Potential clients could request a CD-ROM from the Power Measurement website; as well,
the CD-ROMs would be distributed at tradeshows, site visits, and other venues. The advanced
technology used in the CD-ROM encouraged a high degree of interaction from the viewer in order to
stimulate interest. As well, the specially tailored CD-ROMs were developed using a highly modular
approach so that Power Measurement would be able to update and produce new versions of the CD-ROM
in the future.
The next step was to port a series of interactive animations from the CD-ROM onto the Power
Measurement corporate website. Each week, users visiting the Power Measurement website, would be
introduced to and able to explore a new interactive animation that highlighted a different aspect
of what the company offers. This proved to be very popular with users as the interactivity of the
animations proved to be fun yet informative; they also ensured that the company website always had
fresh content to offer to re-visiting users.
Lastly, a web-version of the CD-ROM was developed so that Power Measurement could mount the whole
thing on the internet, or distribute it in other ways where recording on a high-capacity storage
medium like a CD-ROM would not be available.
Interactive Product Demos for PML CD-ROM
The Result
Power Measurement's corporate CD-ROM proved to be a great success with the company's current
clients and potential clients. Using download statistics, the interactive animations that were
placed on their company website on a weekly basis also were proven to be very successful in raising
the company's image and awareness of its products and services. For Power Measurement, the goals
of raising its company profile and awareness of its products and services among potential clients
were reached, on time and on budget.
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