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Netimage Media Inc. - Emenus.ca Communications Inc.
Visit this Site: www.emenus.ca

The Client
Emenus.ca is the leading Canadian online dining guide, providing restaurants across Canada with a premiere online marketing solution. Being a value-added service of Sysco, the largest food distributor in North America, the Emenus.ca service is distributed across Canada through Sysco-owned food distributors.

The Situation
Emenus.ca needed a company that could implement an entire integrated marketing, branding, and web service deployment strategy. Part of this would involve the need to develop and deploy an online portal whose service offering would span to restaurants across Canada. However, the site's users would be from across the world. The portal would have to be driven by a powerful content management system that would allow for constant daily updating to ensure that site content stays fresh as well as to ensure the seamless additions of new restaurants from across the country. Turnaround time on the development and posting of each new restaurant is a priority to Emenus.ca so the content management system would have to be extremely user friendly in order to ensure rapid development and deployment of each restaurant.
Screenshots of Emenus.ca Website

The Solution
It was obvious that the first stage of this project would need the expertise of our advisory services. An advisory team took on the task of carefully consulting with all stakeholders involved, analyzing and gauging their expectations and needs. A fully integrated strategy was developed with clearly defined goals and timelines. This integrated strategy, addressing all areas of the Emenus.ca program, continues to be refined as the project progresses.

Market research and user studies were carried out to gauge the viability of the Emenus.ca business model; changes and refinements were made to the business model based on the results and analysis of this research.

Once the foundation for the business was set, Netimage Media took on the development of branding and identity for the service. After an iterative process that included the involvement of all the key stakeholders, a colour scheme, logo, slogans, and more were developed. These would be used to uniquely identify the Emenus.ca service to users everywhere.

Development of the portal itself was done using the latest Microsoft .NET technologies as well as Netimage Media's own proprietary .NET development platform. This greatly increased the speed of development while ensuring that the portal remained extremely robust and scalable. Scalability is key because of the gradual nationwide expansion and the fast pace at which new restaurants and content are added. The whole portal is run by a powerful content management system custom built by Netimage Media. The site administrators are able to log-in securely and create content and additional pages, even additional service areas (as new cities are added) with great ease and no programming knowledge. As well, restaurant owners are able to log-in securely using their own unique username and passwords; they are then able to make extensive changes and updates to their own websites on the portal, including changes to their menus, information, address, and much more. All these changes are dynamic and instantly propagate throughout the entire portal.

The portal would also feature a custom designed e-commerce system that would allow registered users to purchase discounted gift certificates to those restaurants that have them available. An advanced anti-fraud system also had to be developed in order to prevent possible negligent use of these certificates.

Unique and very powerful interactivity tools were developed and integrated into the portal, allowing it to create a community of registered users who will come back again and again.

To support the portal, Netimage Media designed and deployed the infrastructure that Emenus.ca needed. From design of the hardware setup to actually ordering the servers and installing everything, all aspects of hardware infrastructure were taken care of, including a clear strategy for handling future growth and expansion.

A fully integrated, cross-platform marketing program was developed for Emenus.ca, setting out their strategy and clearly defining the ways in which they will get their name out to the public and to the restaurant industry. Netimage Media also provided design of all printed and marketing material including business cards, brochures, system manuals, sales materials, and much more.
Content Management System for Emenus.ca

The Result
Netimage Media has delivered outstanding results to Emenus.ca throughout this continuing project. We delivered in all of the following ways as described above:
  • developing an integrated strategy
  • conducting market research
  • creating a cohesive brand and identity across multiple channels
  • developing a cutting edge portal integrated with advanced member community, e-commerce, and content management systems
  • deploying the needed network and hardware infrastructure
  • planning and executing an integrated cross-platform marketing program
Netimage Media continues to work with Emenus.ca and Sysco Foods on a long-term basis in all of the areas above. This long term relationship ensures that Emenus.ca achieves the best result and success possible as it takes advantage of our work and expands across Canada. Our solution effectively grows as our client grows, ensuring that all their needs are met.

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Netimage Media Inc. - Simple.Effective.Solutions. Contact us: info@netimagemedia.com